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geopop-consumer

How to compare the potential of a city, a neighborhood or a block?

GEOpop® Consumer includes potential consumption indicators by different geographical levels such as Municipality, Neighborhood, and census tracks for over 100 consumption categories.

  • Food consumption inside the household
  • Food consumption outside the household
  • Fuel
  • Household maintenance
  • Cleaning products
  • Furnishings
  • Appliances
  • Clothing
  • Urban Transportation

  • Automobile
  • Hygiene and Personal Care
  • Pharmacy
  • Other Health Expenses
  • Books and School Supplies
  • School Tuition
  • Entertainment
  • Travel Expenses
  • Other expenses on demand

iconeBasic Module

  • Total Consumption by category in Reais
  • Potential Consumption
  • Average Consumption Ticket
  • Entry by product category
  • 16 Product Categories
There are over 50 variables to characterize the consumption profile of households into 16 major consumption categories. This module was designed for companies that make use of more consolidated consumption information. Indicators were segmented according to family organization and family’s purchasing power, allowing the analysis of their consumption behavior from a different point of view. Also, we provide indicators of total consumption potential, penetration (or incidence) of consumption among households in a region, and average consumption by household consumers for each category.
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iconeDetailed Module

  • Over 100 subcategories of consumption
  • Average Consumption Ticket
  • IPD (penetration) of consumption
This module is designed for companies that make use of more detailed consumption information. It includes the same variables as those found in Basic Module, but they are classified into 16 consumption categories divided by over 100 subcategories. For each category, total consumption potential indicators, penetration (or incidence) of consumption among households in the region, and average consumption by household consumers are made available.
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iconeCustomized Module

This module is designed for those companies that need customized information for specific categories. Please call us for assistance. We are able to study the feasibility and costs to include a specific indicator (s).
Contact us and receive the complete variable list