Who lives in the region

GEOpop® Home shows a complete and current description of the population that inhabit a region, including the main demographic and socioeconomic characteristics (income and wealth), family structure and life cycle, and various characteristics of the local housing infrastructure. GEOpop® Home will help your company improve communication and sales strategies aimed at local residents.

iconeDemographic Module

  • Households
  • Gender
  • Age Structure
  • Race
  • Religion
  • Migration movements
  • Demographic indicators
  • Education
  • Total Population
Over 100 variables to quantify and qualify residents. These variables can assist you to measure the size of the residential market, to understand some changes, such as aging, or to identify prevailing age or educational groups.
Contact us and receive the complete list of variables

iconeIncome and Wealth Module

  • Family Income, Head of Household and Individual Income
  • Social Class ABEP, FGV, Federal Government
  • Possession of Goods
  • PIA – Working-Age Population
  • Working conditions
  • Sources of Income
  • Education
  • Socioeconomic Indicators
Over 150 variables to quantify and characterize the residents by income level, occupational structure, economic status, and possession of durable goods. These variables allow you to identify the richest or poorest area, its predominant economic class and even measure the level of digital inclusion or level of registered employment in the region.
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iconeLife cycle Module

  • Marital status
  • Family composition
  • Characteristics of the Couple
  • Classifications of family arrangement and life cycle
The family background and life cycle are the most important aspects in determining the consumption behavior of any person. For this reason, Cognatis developed a unique segmentation of the residents by family arrangement or life cycle. Over 80 variables are arranged to segment families by type of marriage, family income, age of the head, presence of children, etc. This information can assist your company to locate areas with concentration of households most likely to purchase your products and services. There are 10 categories of family and life cycles designed to better understand the residents in the area.
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iconeUrban Module

  • Household by Occupation, Use (permanent or temporary), and Type
  • Infrastructure of Households
  • Mobility and Migration
  • Travel time to work
  • Urban Indicators
Over 60 variables to characterize the population according to household infrastructure, urban mobility, travel time, etc. These variables will allow you to for example, identify areas by type of house, average rent, and vertical construction rate.
Contact us and receive the complete variable list