A constant challenge for pharmaceutical companies is the organization of their business territory to efficiently allocate their sales and promotional teams. Cognatis provides services and tools to optimize sales territories and sales routes for pharmaceutical representatives, resulting in better results and lower operating costs. The geomarketing software Nettool® combined with the Geopop® information help those companies to evaluate the sales potential of the retail chain stores (pharmacies and drugstores) and classify them according to their sales potential and market characteristics.