Every company must understand the market potential where it operates. Companies operating in different regions, cities, or states are required to individually analyze each market potential, by taking into account their characteristics and size.
Potential Model is an important type of study provided by Cognatis to assist companies to make decisions depending on the size and potential of each regional market.
Our models are based on real data and mathematical methods. Moreover, they offer a credible alternative to companies requiring objective information to base their strategies and tactics to enter the market.