POS Segmentation means classifying business establishments (stores, bank branches, etc.) according to their characteristics and market potential.
For example, bank branches can be grouped according to the full potential of their regional markets, characteristics of potential customers, number and size of surrounding companies, and so on.
Branch managers, marketing, sales and other executives can use the POS Segmentation to set business goals, best mix of products, or optimal allocation of resources by POS.
You can also identify POS with results below and above the expected, by considering the potential of their market.